Careers in Advertising (3rd ed.)
Code: 4.63
Auteur: Pattis, S. William
ISBN: 0071430490
Année: 2003
Description: 3rd edition.
Contents: The evolution of advertising. Your career in creative services. Account services: Putting it all together. Media services: Finding the right audience. Research: Defining the consumer. Opportunities in traffic and print production. Agency management and administration. The corporate side: advertising and brand management. Working for a media company. Public relations, publicity, sales promotion, and direct mail. Getting a job and moving ahead.
Reserved: No
Emplacement: Brown Building
Langue: English