Careers in Marketing (4th ed.)
Code: 4.63
Auteur: Stair, Lila B. & Stair, L.
ISBN: 978-0-07-149312-3
Année: 2008
Description: Career profiles: Marketing research: Product development; Advertising and sales promotion; Public relations and customer service; Industrial, wholesale and direct sales; Retailing; Marketing management; Global marketing; Education, consulting, entrepreneurship and franchising.
Reserved: No
Emplacement: Brown Building
Langue: English