Retail innovation lab Steering Committee: James Clark, Magnus Tägtström, Maxime Cohen, Saibal Ray, Marina Nikoghossian, Zahoor Chughtai, Colette Matthews (absent)
The lab is led by two research directors at McGill: Professor Maxime Cohen of the Desautels Faculty of Management and Professor James Clark of the Faculty of Engineering. Governed by a joint steering committee, preliminary research themes will involve helping customers make healthier, more sustainable choices, and finding the right balance between personalization and privacy in the shopping experience. Researchers will use state-of-the-art artificial intelligence methods, while ensuring stringent data privacy and confidentiality protocols, to improve demand forecasting and customer recommendations, as well as virtual reality to make it easier for customers to find what they are looking for. In addition to enabling ground-breaking research, the lab will allow McGill students to deepen their knowledge through on-site experiential learning in an innovative commercial environment.