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UID:20260729T100106EDT-2690KUDola@132.216.98.100
DTSTAMP:20260729T140106Z
DESCRIPTION:Third annual conference presented by the Bensadoun School of Re
 tail Management in partnership with the Aston Martin Aramco Formula One Te
 am\n\nMcGill University’s Bensadoun School of Retail Management and Aston 
 Martin Formula One are proud to present the third installment of their col
 laborative conference. This year’s event delves into the dynamic world of 
 licensing and merchandising in Formula One\, offering students an exclusiv
 e glimpse into how branding\, partnerships\, and merchandise strategies sh
 ape the team’s success.\n\nThrough insightful discussions with professiona
 ls from the Aston Martin Formula One Team and key industry partners—includ
 ing Cognizant and other exciting speakers to be announced soon—attendees w
 ill gain firsthand knowledge of what drives the business of F1 beyond the 
 track.\n\nAll the details are on the BSRM website\n\nView schedule & speak
 ers\n\nThis event is open to McGill University students only.\n\nSeats are
  limited!\n\nRegister now\n
DTSTART:20250611T203000Z
DTEND:20250611T233000Z
LOCATION:365/370\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A 
 3L1\, 3420 rue McTavish
SUMMARY:The Winning Formula - 3rd edition
URL:https://www.mcgill.ca/bensadoun-school/channels/event/winning-formula-3
 rd-edition-365071
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