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DESCRIPTION:Join our inaugural Retail Creative Collab x Nespresso!\n\nNespr
 esso is all about experience. This will be an inspiring competition design
 ed to promote collaboration and provide participating student teams the op
 portunity to ideate a creative strategic solution for a leading premium re
 tail brand. BSRM and Nespresso Canada will challenge teams to generate cre
 ative\, collaborative\, and scalable strategy to attract the student custo
 mer segment to the Nespresso brand.\n\nThe Challenge\n\nTo unleash Nespres
 so Canada’s full market potential and drive new customer acquisition in th
 e coming years\, it will require creating value and improving its relevanc
 e for younger age groups (18+). For this competition\, Nespresso would lik
 e to focus specifically on students as the target market for the proposed 
 ideas.\n\n\nWhat to expect?\n\n\n	\n		Phase 1\n		Final Phase\n	\n\n	\n		Phase 1\n\n
 		\n			Ideation submission requirements:\n\n			\n				5-page slide deck\n				90-second ‘ele
 vator pitch’ video\n			\n\n			Evaluation criteria:\n\n			\n				Creativity and Innovatio
 n\n				Scalability and Feasibility\n				Impact on business stakeholders and custom
 ers\n			\n		\n\n		\n			Timeline:\n\n			Phase 1 Submission Deadline: \n				Monday\, January 
 22\, 2024 at 9:00 am EST to bsrm [at] mcgill.ca\n\n			Five (5) finalist teams
  will be announced: \n				Friday January 26th\, 2024.\n		\n	\n\n	\n		Final Phase\n\n
 		Finalist teams will gain invaluable support by having access to Nespresso 
 experts and resources to take their final presentations to the next level.
 \n\n		\n			Activities include:\n\n			\n				Nespresso Virtual Branding Workshop\n				Mentor
 ing Sessions: each team will be assigned their own mentor from the senior 
 leadership team at Nespresso Canada\n			\n\n			Final presentation requirements:
 \n\n			\n				10-page slide deck\n				10-minute presentation\n				5-minute Q+A\n			\n		\n\n		\n			Ev
 aluation criteria:\n\n			\n				Creative and Innovative\n				Team Collaboration\n				Scala
 ble and Feasible\n				Business Impact\n				Sustainable\n			\n\n			Timeline:\n\n			In-person
  final at Nespresso HQ: \n				Monday February 26th\, 2024. 9:00 am – 11:30 am
 \n		\n	\n\n\n\n\n\n\n\n\nPrizes to Win!\n\n\n	Total prize money of $10\,000 ac
 ross 4 categories\n	Potential Nespresso internship opportunity\n		 \n\n\n\nRe
 gistration\n\nThere is no registration fee.\n\nRegistration deadline: Janu
 ary 15\, 2024\n\nOpen to McGill undergrad students only.\n\nRegister now\n
DTSTART;VALUE=DATE:20240115
DTEND;VALUE=DATE:20240229
SUMMARY:BSRM Retail Creative Collab x Nespresso!
URL:https://www.mcgill.ca/bensadoun-school/channels/event/bsrm-retail-creat
 ive-collab-x-nespresso-353455
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