The Bensadoun School cordially invites you to join us for a seminar featuring Prof. Marshall Van Alstyne from Boston University. Join us to learn how business models are evolving and how economic forces have changed innovation, marketing, human resources, operations, and strategy. This seminar will present ideas that explain why platforms beat products and what strategies will help you manage it.
Friday, April 16, 2021
12:00 pm - 1:00 pm EST
Note: Recording starts 10 minutes into the seminar
Marshall Van Alstyne
Professor of Information Systems, Questrom School of Business, Boston University
Friday, April 16, 2021
12:00 pm – 1:00 pm EST (45 min presentation, 15 min Q&A)
Marshall Van Alstyne (@InfoEcon) is the Questrom Chair Professor of Management at Boston University, with expertise in platforms and information economics. His work explores how ICT affects firms, products, innovation, and society. Work or commentary have appeared in journals such as Science, Nature, Management Science, American Journal of Sociology, Strategic Management Journal, Information Systems Research, MISQ, The Economist, New York Times, and Wall Street Journal. He has made significant contributions to platform economics and strategy as co-developer of the theory of “two-sided” markets. He is coauthor of the international bestseller Platform Revolution and a top 50 all-time article for Harvard Business Review. Research has received more than 15,000 citations, two patents, NSF Career, SBIR, iCorp, and IOS awards, and a dozen different academic awards. He received a BA in computer science from Yale and MS and Ph.D. in information systems economics from MIT. He is a husband and dad, who loves dogs, exercise, travel, and questions of governance.
Presentation: Platforms & Strategy: How Network Business Models are Changing the Shape of Industry
Abstract: Business models are changing. Giant firms like Apple, Alibaba, Amazon, Google, Facebook, and Tencent are inevitable. Yet few firms understand how they operate. Competition in the Internet era resembles that of the industrial era but for the opposite reason. The mindset, concepts, and tools of the product manager are inadequate to handle challenges of the platform orchestrator. Economic forces have changed innovation, marketing, human resources, operations, and strategy. Network business models are the major factor disrupting existing businesses. This talk presents ideas from a bestselling book and award winning research that explain why platforms beat products. Then it tells you what strategies help you manage it.