Temu’s low prices are drawing in consumers despite product quality issues

Published: 14 March 2024

The online marketplace Temu, launched in 2022, has become one of the most downloaded apps in North America. The platform is known for ultra-low prices, though the quality and safety of the products it sells are sometimes suspect. “If I understand their business model correctly, they sell products at a loss, and make money from the data they collect,” said Bensadoun School of Retail Management (BSRM) Executive Director Charles de Brabant in an interview with Radio-Canada.

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