Data can tell you a lot about the current state of business, and what the future holds. That’s information that companies can use to make strategic decisions, and it is multiplying quickly. Up to 90 per cent of all data was created in the past two years alone. To leverage, Prof. Maxime Cohen recommends executive education programs in data science as a way to understand the possibilities, and communicate effectively with data scientists. Cohen also believes that companies should have a chief data scientist who communicates directly with C-level executives to ensure they understand the ways that analytics could be used to their company’s benefit.