2021 was an anti-climactic year for Black Friday sales. Global supply chains had been disrupted, inventory was very low, and demand was very high. So, retailers had little incentive to sell items at discounted prices. 2022 has been a little different, said Prof Maxime Cohen in an interview with CTV News. Some supply chain disruptions have been alleviated, and there is excess inventory in certain product categories. This set of circumstances encourages retailers to discount products more aggressively.