Authors: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito
Publication: Journal of Marketing
Articles in advance — published online: August 8, 2023
Abstract:
Tipping has gotten out of control in Canada. Not only are restaurants’ automated payment systems prompting patrons for tips of up to 30%, there are even some tip prompts at self-serve kiosks. More...
Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate...
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