Quick-service restaurants like St-Hubert seek to deliver value to customers

Published: 22 October 2024

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a...

Digital Transformation Required to Keep Canada’s Retail Afloat

17 Dec 2020

Dr. Yu Ma, Associate Professor of Marketing and Bensadoun Faculty Scholar at McGill University, weighs in on the urgent need for digital transformation for Canadian businesses.

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