BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260624T201304EDT-47812Luuxo@132.216.98.100 DTSTAMP:20260625T001304Z DESCRIPTION: \n\nSoraya Barreto Januário\n Professor at Universidade Federal de Pernambuco\n \n Visiting professor at the Institute of Gender\, Sexualit y and Feminists Studies (IGSF) at the McGill University\, PhD in Communica tion from Universidade Nova de Lisboa\, Portugal. Publicist\, professor an d researcher at the Department of Communication at Universidade Federal de Pernambuco and in the Postgraduate Program in Human Rights at UFPE (PPGDH ). Researcher in topics related to gender\, consumption\, feminisms\, adve rtising\, media and sports studies. Coordinator of the research group CNPQ OBMIDIA UFPE – Media Observatory: Gender\, Democracy and Human rights. He r recent publications include the books “Elas em campo: o ethos da torcedo ra pernambucana” (Fontenele\, 2019) and “Masculinidades em (re)construção: gênero\, corpo e publicidade” (LabCom\, 2016)\, and papers such as 'Marta in News to (in) visibility of women's soccer in Brazil' (Fulia\, 2017) an d 'A hegemonic masculinity: ethos and consumption in the Universal Church of the Kingdom of God\, Brazil' (Brill\, 2017). Feminist and human rights activist.\n\nGender\, Advertising and Commoditization of Feminisms in Braz il\n The feminist discourses have been used and reinterpreted in the mass m edia according to the logic of market relations. If the legitimacy of femi nist discourse was once questioned\, agencies and advertisers now attempt to channel the main aspects and values of the feminist discourse that may be attached to brands and products. This current research aims to develop a critical review about the theoretical and market trends that dialogue wi th contemporary discussions about the representation of women in the proce ss of commoditization of feminism. We aim to analyze the effects of the tr ansformation of feminism into merchandise in what is being called Femverti sing (SKYE\, 2015) and / or commodity feminism (GOLDMAN\, 1992). Goldman ( 1992) and Skye (2015) argue that this is a way to appease the discontent o f women with images of thin\, young and hypersexualized bodies. The resear ch also aims to understand how this debate may and may not promote affirma tive gender policies incorporated by society. While terms as “women empowe rment”\, “girl power” and “feminisms” have gained social and academic prom inence within movements fighting for equal rights for women and LGBTQ+ com munities\, as well as gender studies\, so have media and brand strategies\ , in which consumers are invited to defend values and principles along wit h a brand\, adding value to the brand “DNA”.\n  \n\n\nJhessica Reia\n Andrew W. Mellon Postdoctoral Researcher\, Department of Art History & Communica tion Studies\, McGill University\n\nJhessica Reia is a Mellon Fellow in th e Department of Art History & Communication Studies at McGill University\, working on a research project about the present-day conflicts over nightl ife and cultural policy in three cities in the Americas: Montreal\, Mexico City\, and Rio de Janeiro. They hold a Ph.D. and an MA in Communication S tudies from the Federal University of Rio de Janeiro\, and a BA in Public Policy from the University of Sao Paulo. Before coming to McGill\, Reia wa s a Project Manager and Lecturer at the Center for Technology and Society at FGV Law School from 2011 to 2019. There\, Reia worked with research and advocacy at the intersection of Law\, Media & Communication and Science a nd Technology Studies. Reia is a former Visiting Researcher at the McGill Institute for the Study of Canada\, and have been working as an access to knowledge and free culture activist since 2008. Their work appears in Shad ow Libraries: Access to Knowledge in Global Higher Education (The MIT Pres s)\, Mapping Digital Media Brazil (OSF/FGV)\, and Nocturnes: Popular Music and the Night (Palgrave Macmillan).\n\nThe Gendered Politics of the Right to the City\n The literature and advocacy around the notion of a 'right to the city' have been advancing for more than five decades. The principle h as been integrated into laws\, such as The City Statute in Brazil\, in 200 1\, and The New Urban Agenda signed in Quito in 2016. However\, the implem entation of policies that enable the right to the city faces several chall enges\, ranging from the lack of social participation in policymaking to i nequalities in daily access to urban spaces. This talk aims to initiate a discussion of gendered power relations in Brazilian cities\, and whether c ultural production and policymaking can be used to discuss the right to th e city from a gender perspective. Drawing on three ethnographic research p rojects developed over the last seven years\, this discussion is an attemp t to build a narrative integrating several questions that emerged along th e way. It will briefly address the regulation of street performance/public spaces\, the multifaceted conflicts over inhabiting the urban night\, and the technopolitical agenda surrounding the smart city. Hopefully\, this r eflection can offer an opportunity to debate our shared urban future from an interdisciplinary\, Global South perspective.\n\n \n\n \n DTSTART:20191121T210000Z DTEND:20191122T000000Z LOCATION:W-215\, Arts Building\, CA\, QC\, Montreal\, H3A 0G5\, 853 rue She rbrooke Ouest SUMMARY:Speaker Series | Gender\, Sexualities and Cultural Production in Br azil - Part I: Soraya Barreto & Jhessica Reia URL:https://www.mcgill.ca/ahcs/channels/event/speaker-series-gender-sexuali ties-and-cultural-production-brazil-part-i-soraya-barreto-jhessica-reia-30 1251 END:VEVENT END:VCALENDAR