MRKT 652 Competitive Marketing Strategy (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies


Marketing : Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.

Terms: Winter 2018

Instructors: Louis Gialloreto (Winter)