FMT4 014 Marketing Strategies (152-VSP-MC) (2 credits)

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)

Overview

FMT4 : Objectives of this course are to cover introductory marketing, market structures as well as basic economic principles in order to better understand the different marketing strategies occurring in the agri-food sector. An introduction to microeconomics and market structures will develop toward the different marketing channels agricultural producers are exposed as well as value chain management.

Terms: Fall 2017

Instructors: Pascal Theriault (Fall)