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MRKT 452 Consumer Behaviour (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2014, Winter 2015

Instructors: Ashesh Mukherjee (Fall) Robert H S Soroka (Winter)

  • Prerequisite: MGCR 352