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MGCR 352 Marketing Management 1 (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2014, Winter 2015

Instructors: DaHee Han, Emine Sarigollu, Hamid Etemad, Charles Royce, Robert H S Soroka (Fall) Chun Qiu, Saurabh Mishra, Thomas Dotzel, Anne-Sophie Chaxel (Winter)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management