Fall 2014 – Summer 2015
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2014, Winter 2015
Instructors: DaHee Han, Emine Sarigollu, Hamid Etemad, Charles Royce, Robert H S Soroka (Fall) Chun Qiu, Saurabh Mishra, Thomas Dotzel, Anne-Sophie Chaxel (Winter)