MRKT 711 Topics in Service Science (3 credits)

Note: This is the 20142015 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Students will study, discuss, and critique a selection of important and influential research papers on service science. They will develop an in-depth understanding of theories, concepts, models and paradigms that collectively form the foundation for service science.

Terms: This course is not scheduled for the 2014-2015 academic year.

Instructors: There are no professors associated with this course for the 2014-2015 academic year.