MGPO 460 Managing Innovation (3 credits)

Offered by: Management (Desautels Faculty of Management)


Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.

Terms: Winter 2015

Instructors: Jeroen Struben (Winter)

  • Restriction: Open to U2, U3 students only