Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2014, Winter 2015, Summer 2015
Instructors: DaHee Han, Emine Sarigollu, Hamid Etemad, Charles Royce, Robert H S Soroka (Fall) Saurabh Mishra, Thomas Dotzel, Fabienne Cyrius (Winter) Bruno Delorme (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management