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Certificate in Public Relations and Communications Management (30 credits)

Offered by: Career & Professional Develop.     Degree: Certificate in Public Relations and Communications Management

Program Requirements

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social media) is changing the way publics and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

Required Courses (24 credits)

  • CPRL 214 Applied Public Relations Methods 1 (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.

    Terms: Fall 2013, Winter 2014

    Instructors: Sharron Dorothy Wall, Richard Andrews (Fall) Richard Andrews (Winter)

    • Corequisite: CPRL 223
  • CPRL 223 Basics of Public Relations (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.

    Terms: Fall 2013, Winter 2014

    Instructors: Sherry Romanado (Fall) Michel Lefebvre (Winter)

  • CPRL 224 Applied Public Relations Methods 2 (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.

    Terms: Fall 2013, Winter 2014

    Instructors: Yvonne Callaway-Smith (Fall) Elizabeth Jane Hirst (Winter)

    • Prerequisites: (EDEC 207 or CCOM 207 or CPRL 214) and CPRL 223
  • CPRL 225 Social and Traditional Media Relations (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

    Terms: Winter 2014

    Instructors: Andre Durocher (Winter)

    • Corequisites: EDEC 207 or CCOM 207, CPRL 214, CPRL 223
  • CPRL 226 Corporate Communications (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.

    Terms: Winter 2014

    Instructors: Sherry Romanado (Winter)

    • Prerequisites: EDEC 207 or CCOM 207; CPRL 223
  • CPRL 227 Internal Communication (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.

    Terms: Fall 2013

    Instructors: Brendan Walsh (Fall)

    • Corequisites: EDEC 207 or CCOM 207, and CPRL 223
  • CPRL 321 PR Issues Management (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.

    Terms: Winter 2014

    Instructors: Howard Gibbs, Carolyne Van Der Meer (Winter)

    • Prerequisites: EDEC 207 or CCOM 207; CPRL 223
  • CPRL 322 Cases in Public Relations (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.

    Terms: Fall 2013, Summer 2014

    Instructors: Elizabeth Jane Hirst (Fall) Brendan Walsh (Summer)

    • Prerequisites: CPRL 224 and CPRL 225 and [CPRL 226 or CPRL 227] and CPRL 320 and CPRL 321; or contact department for registration approval
    • Note: Students in their last semester may take CPRL 322 concurrently with the other courses they need to complete the certificate.

Complementary Courses (6 credits)

6 credits from:

  • CGMG 210 Fundamentals of Project Management (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    General Management : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.

    Terms: Fall 2013, Winter 2014, Summer 2014

    Instructors: Sylvain Gauthier, Andrew Chasse (Fall) Sylvain Gauthier, Dulce Oliveira (Winter) Shadi Farha (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.
  • CPRL 220 Fundamentals of Fund-Raising (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.

    Terms: Summer 2014

    Instructors: Anita Nowak, Howard Gibbs (Summer)

  • CPRL 228 Event Management (3 credits)

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Public Relations : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.

    Terms: Fall 2013

    Instructors: Michel Lefebvre (Fall)

  • MGCR 222 Introduction to Organizational Behaviour (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.

    Terms: Fall 2013, Winter 2014, Summer 2014

    Instructors: Chantal Westgate, Sharyn Sepinwall, Zina Suissa, James K Fraser, Irving Rosenstein, Alfred M Jaeger, Christine Bataille (Fall) Ruthanne Huising, Mallika Banerjee, Zina Suissa, James K Fraser, Irving Rosenstein, Christine Bataille (Winter) Sung Soo Kim, Irving Rosenstein, James K Fraser (Summer)

    • Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
  • MGCR 352 Marketing Management 1 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

    Terms: Fall 2013, Winter 2014, Summer 2014

    Instructors: Anne-Sophie Chaxel, Emine Sarigollu, Charles Royce, Hamid Etemad, Fabienne Cyrius (Fall) Chun Qiu, Thomas Dotzel, DaHee Han (Winter) Bruno Delorme (Summer)

    • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
  • MGCR 360 Social Context of Business (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.

    Terms: Fall 2013, Winter 2014, Summer 2014

    Instructors: Louis Romeo Chauvin, Diane Girard, Nii Antiaye Addy, Cheryl Gladu (Fall) Louis Romeo Chauvin, Nii Antiaye Addy, Diane Girard (Winter) Cheryl Gladu (Summer)

School of Continuing Studies—2013-2014 (last updated Jul. 3, 2013) (disclaimer)