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MRKT 658 Marketing Intelligence (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Winter 2014, Summer 2014

Instructors: Saurabh Mishra (Winter) Saurabh Mishra (Summer)