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MRKT 655 Marketing Planning (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : The design and implementation of marketing plans. Emphasis on management decision- making; approaches and techniques for formulating marketing objectives; identifying alternate strategies; preparing the marketing plan; implementing and controlling the plan.

Terms: This course is not scheduled for the 2013-2014 academic year.

Instructors: There are no professors associated with this course for the 2013-2014 academic year.