Fall 2013 – Summer 2014
Marketing : This course is designed to convey the structures, frameworks and evolving best practices of effective brand management. Core brand management techniques examined include launching new brands, rehabilitating damaged brands and various brand extension options. The valuation of brands and the development and optimization of brand equity profiles are also covered.
Terms: This course is not scheduled for the 2013-2014 academic year.
Instructors: There are no professors associated with this course for the 2013-2014 academic year.