MRKT 357 Marketing Planning 1 (3 credits)

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Offered by: Management (Desautels Faculty of Management)


Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

Terms: Fall 2013, Winter 2014

Instructors: Ronald Duerksen (Fall) Robert H S Soroka (Winter)

  • Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Studies: or Departmental approval)

  • Restriction: Management: U3 students only