Note: This is the 20132014 edition of the eCalendar. For the most recent publication, click here. For a newer version of this specific page, simply update the year in your browser's URL bar.

MRKT 354 Marketing Management 2 (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Terms: Fall 2013, Winter 2014

Instructors: George Dracopoulos, Billy Mandelos (Fall) Min Ha Hwang, George Dracopoulos (Winter)

  • Prerequisite: MGCR 352