Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2013, Winter 2014, Summer 2014
Instructors: Anne-Sophie Chaxel, Emine Sarigollu, Fabienne Cyrius, Charles Royce, Hamid Etemad (Fall) Chun Qiu, DaHee Han, Thomas Dotzel, Ralph Nobel (Winter) Sumitra Auschaitrakul, Bruno Delorme (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management