Quick Links

MRKT 483 International Marketing Management (3 credits)

Note: This is the 20132014 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)


Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Terms: Fall 2013

Instructors: Hamid Etemad (Fall)