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MRKT 453 Advertising Management (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.

Terms: Fall 2013, Winter 2014

Instructors: Robert Mackalski (Fall) Robert Mackalski (Winter)

  • Prerequisite: MRKT 452
  • Prerequisite (Continuing Studies): MGCR 352; MRKT 452 or Departmental approval
  • Note: Continuing Studies section-check Calendar