Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2013, Winter 2014, Summer 2014
Instructors: Anne-Sophie Chaxel, Emine Sarigollu, Charles Royce, Hamid Etemad, Fabienne Cyrius (Fall) Chun Qiu, Thomas Dotzel, DaHee Han (Winter) Bruno Delorme (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management