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MGCR 352 Marketing Management 1 (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2013, Winter 2014, Summer 2014

Instructors: Anne-Sophie Chaxel, Emine Sarigollu, Charles Royce, Hamid Etemad, Fabienne Cyrius (Fall) Chun Qiu, Thomas Dotzel, DaHee Han (Winter) Bruno Delorme (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management