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FMTP 039 Agri-Marketing (152-039-MC) (1.67 credits)

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)

Overview

Farm Management Technology : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.

Terms: Winter 2014

Instructors: David Wees, Pascal Theriault (Winter)

  • (152-039-MC)
  • (2-1-2)