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Note: This is the 20122013 edition of the eCalendar. For the most recent publication, click here.

Certificate in Marketing (30 credits)

Offered by: Career & Professional Develop.     Degree: Certificate in Marketing

Program Requirements

It is intended that the student who completes the Certificate in Marketing will be prepared for a career in a major area in marketing and will be able to understand and use modern marketing literature.

Note: Corequisite courses are not included in the total credit requirement for the program.

Corequisite

  • CMSC 101 College Algebra and Functions (3 credits) *

    Offered by: Career & Professional Develop. (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Management Science (CCE) : Linear and quadratic functions, exponential and logarithmic functions, applications. Sequences and series, mathematics of finance. Permutations and combinations. Introduction to probability. Matrices and systems of linear equations.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Hang Lau, Charles Roth (Fall) Paul Chouha, Charles Roth, Victor Gavrin (Winter) Hang Lau (Summer)

    • Prerequisite: CMSC 000 Foundations of Mathematics or Diagnostic Test

* or the exemption by examination test

Required Courses (21 credits)

  • MGCR 211 Introduction to Financial Accounting (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : The role of financial accounting in the reporting of the financial performance of a business. The principles, components and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements and the analysis of financial results.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Brian Lindsay Davies, Edward Bierbrier, Ralph Cecere, Julia Scott, Erica Pimentel, Kimberly Ryan (Fall) David Farber, Kimberly Ryan, Edward Bierbrier, Samantha Welscheid, Walter Moschella (Winter) Edward Bierbrier, Karen Zajdman-Borden (Summer)

    • Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
  • MGCR 273 Introductory Management Statistics (3 credits)

    Offered by: Management (School of Continuing Studies)

    Administered by: Centre for Continuing Education

    Overview

    Management Core : Descriptive statistics, probability, random variables, binomial, poisson, normal distributions, sampling distribution of the mean, estimation, hypothesis testing, analysis of variance, tests of goodness of fit, simple linear regression, non-parametric statistics. Use of computer statistics package (no computer background needed). Application to problems in business and management.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Claude Gravel (Fall) Claude Gravel (Winter) Claude Gravel (Summer)

    • Prerequisite: CMSC 101 College Algebra and Functions or Diagnostic Test
    • Requirement for the Institute of Internal Auditors, CMA and CGA
  • MGCR 352 Marketing Management 1 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Emine Sarigollu, Charles Royce, Sameer Mathur, Hamid Etemad, Robert Mackalski, Bruno Delorme, Anne-Sophie Chaxel (Fall) Chun Qiu, Saurabh Mishra, Robert Mackalski, Fabienne Cyrius, Charles Royce, Ralph Nobel (Winter) Bruno Delorme (Summer)

    • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
  • MRKT 354 Marketing Management 2 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

    Terms: Fall 2012, Winter 2013

    Instructors: George Dracopoulos, Billy Mandelos (Fall) Min Ha Hwang, Wendy Ilse Keller, George Dracopoulos (Winter)

    • Prerequisite: MGCR 352
  • MRKT 357 Marketing Planning 1 (3 credits) *

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

    Terms: Fall 2012, Winter 2013

    Instructors: Ronald Duerksen (Fall) Robert H S Soroka, Bruno Delorme (Winter)

    • Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Studies: or Departmental approval)
    • Restriction: Management: U3 students only
  • MRKT 451 Marketing Research (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

    Terms: Fall 2012, Winter 2013

    Instructors: Steven Letovsky, Myung-Soo Jo (Fall) Min Ha Hwang (Winter)

    • Prerequisites: MGCR 352 and MGCR 271
  • MRKT 452 Consumer Behaviour (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Ashesh Mukherjee, Paul Mirshak, Elana Michelle Cooperberg (Fall) David Lewis Moscovitz, Elana Michelle Cooperberg (Winter) Charles Royce (Summer)

    • Prerequisite: MGCR 352

* Must be taken as the final course in the certificate.

Complementary Courses (9 credits)

9 credits from:

  • BUSA 464 Management of Small Enterprises (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Business Admin : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.

    Terms: Fall 2012, Winter 2013

    Instructors: David Horowitz (Fall) David Horowitz, James F O Farrell (Winter)

    • Prerequisite: MGCR 341
  • MGCR 382 International Business (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Management Core : An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.

    Terms: Fall 2012, Winter 2013, Summer 2013

    Instructors: Nicholas Matziorinis, Hermann Juergens, John Saba (Fall) Sujata Madan, Nicholas Matziorinis, John Saba (Winter) John Saba (Summer)

  • MRKT 355 Services Marketing (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

    Terms: Fall 2012, Winter 2013

    Instructors: Mary Dellar (Fall) Mary Dellar (Winter)

    • Prerequisite: MGCR 352
  • MRKT 434 Topics in Marketing 1 (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Current topics in marketing.

    Terms: Fall 2012, Summer 2013

    Instructors: Bruno Delorme (Fall) Robert Mackalski (Summer)

    • Prerequisite: MGCR 352
    • Corequisite (Continuing Studies): MGCR 273
  • MRKT 453 Advertising Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.

    Terms: Fall 2012, Winter 2013

    Instructors: Mary Dellar (Fall) Mary Dellar, Steven Letovsky (Winter)

    • Prerequisite: MRKT 452
    • Prerequisite (Continuing Studies): MGCR 352; MRKT 452 or Departmental approval
    • Note: Continuing Studies section-check Calendar
  • MRKT 455 Sales Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

    Terms: Fall 2012, Winter 2013

    Instructors: David Lewis Moscovitz (Fall) David Lewis Moscovitz (Winter)

    • Prerequisite: MGCR 352
  • MRKT 456 Business to Business Marketing (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

    Terms: This course is not scheduled for the 2012-2013 academic year.

    Instructors: There are no professors associated with this course for the 2012-2013 academic year.

    • Prerequisite: MGCR 352
  • MRKT 483 International Marketing Management (3 credits)

    Offered by: Management (Desautels Faculty of Management)

    Overview

    Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

    Terms: Fall 2012, Winter 2013

    Instructors: Hamid Etemad (Fall) Hamid Etemad (Winter)

    • Prerequisites: MGCR 382 and MGCR 352
    • Formerly MGMT 483
School of Continuing Studies—2012-2013 (last updated Apr. 29, 2013) (disclaimer)