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MRKT 658 Marketing Intelligence (3 credits)

Note: This is the 20122013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Fall 2012, Winter 2013, Summer 2013

Instructors: Saurabh Mishra (Fall) Saurabh Mishra (Winter) Saurabh Mishra (Summer)