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MRKT 655 Marketing Planning (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies


Marketing : The design and implementation of marketing plans. Emphasis on management decision- making; approaches and techniques for formulating marketing objectives; identifying alternate strategies; preparing the marketing plan; implementing and controlling the plan.

Terms: Winter 2013

Instructors: Louis Gialloreto (Winter)