MGCR 352 Marketing Management 1 (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2012, Winter 2013, Summer 2013

Instructors: Robert Mackalski, Anne-Sophie Chaxel, Emine Sarigollu, Sameer Mathur, Charles Royce, Bruno Delorme, Hamid Etemad (Fall) Saurabh Mishra, Chun Qiu, Fabienne Cyrius, Robert Mackalski, Ralph Nobel, Charles Royce (Winter) Wei-Lin Wang, Bruno Delorme (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management