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This is the 20122013 edition of the eCalendar. For the most recent publication, click here.  

GLIS 624 Marketing Information Services (3 credits)

Offered by: Information Studies (Faculty of Education)

Administered by: Graduate Studies

Overview

Library & Information Studies : The role and use of marketing for information brokers and library or information centres are discussed. Various aspects of the marketing process as applied to information services are analyzed. Students prepare a preliminary marketing plan for an information service of their choice and share similarities and differences in these specific applications.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.