CMIS 542 Strategic Internet Marketing (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.

Terms: Fall 2012

Instructors: Pinny Gniwisch (Fall)