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Note: This is the 20122013 edition of the eCalendar. For the most recent publication, click here.

MRKT 483 International Marketing Management (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Terms: Fall 2012, Winter 2013

Instructors: Hamid Etemad (Fall) Hamid Etemad (Winter)

  • Prerequisites: MGCR 382 and MGCR 352
  • Formerly MGMT 483