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This is the 20122013 edition of the eCalendar. For the most recent publication, click here.  

MRKT 456 Business to Business Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.

  • Prerequisite: MGCR 352