Feedback

Note: This is the 20122013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

MRKT 456 Business to Business Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.

  • Prerequisite: MGCR 352