Note: This is the 20122013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

MRKT 452 Consumer Behaviour (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2012, Winter 2013, Summer 2013

Instructors: Ashesh Mukherjee, Paul Mirshak, Elana Michelle Cooperberg (Fall) David Lewis Moscovitz, Elana Michelle Cooperberg (Winter) Charles Royce (Summer)

  • Prerequisite: MGCR 352