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MRKT 451 Marketing Research (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Terms: Fall 2012, Winter 2013

Instructors: Steven Letovsky, Myung-Soo Jo (Fall) Min Ha Hwang (Winter)

  • Prerequisites: MGCR 352 and MGCR 271