Fall 2012 – Summer 2013
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Fall 2012, Winter 2013
Instructors: Steven Letovsky, Myung-Soo Jo (Fall) Min Ha Hwang (Winter)