Fall 2012 – Summer 2013
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Terms: Fall 2012, Winter 2013
Instructors: Ronald Duerksen (Fall) Robert H S Soroka, Bruno Delorme (Winter)