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Note: This is the 20122013 edition of the eCalendar. For the most recent publication, click here.

MRKT 355 Services Marketing (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

Terms: Fall 2012, Winter 2013

Instructors: Mary Dellar (Fall) Mary Dellar (Winter)

  • Prerequisite: MGCR 352