Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Terms: Fall 2012, Winter 2013
Instructors: George Dracopoulos, Billy Mandelos (Fall) Min Ha Hwang, Wendy Ilse Keller, George Dracopoulos (Winter)
Prerequisite: MGCR 352