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MRKT 354 Marketing Management 2 (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Terms: Fall 2012, Winter 2013

Instructors: George Dracopoulos, Billy Mandelos (Fall) Min Ha Hwang, Wendy Ilse Keller, George Dracopoulos (Winter)

  • Prerequisite: MGCR 352