Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.
Terms: Fall 2012, Winter 2013
Instructors: Gregory Bryan Vit (Fall) Jeroen Struben (Winter)
Restriction: Open to U2, U3 students only