Overview
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Elana Michelle Cooperberg, Ashesh Mukherjee, Alexandra Fioriello (Fall) David Lewis Moscovitz, Elana Michelle Cooperberg (Winter) Charles Royce (Summer)