Spirit Bear is not a household name, but he has become the symbol of Jordan's Principle, a child's-first principle meant to ensure that First Nation children receive the health care they need without delays.
He is a small teddy bear who can often be seen posing alongside children's advocate Cindy Blackstock, executive director of the First Nations Child and Family Caring Society of Canada.
Spirit Bear will be no doubt posing for a few more photographs on Wednesday as part of Bear Witness Day, a social media campaign created by the society.
It's asking Canadians to snap photographs of their childhood teddy bears and post them to social media with the hashtags #JordansPrinciple and #Waiting4UCanada. It's also encouraging people to bring their teddy bears to work or school to spread awareness of Jordan's Principle.
The day marks an important milestone for the Caring Society — May 10, 2016, was the deadline given to the federal government to implement Jordan's Principle in full.
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