We've had loads of hype about noni juice, goji juice, acai juice...now get ready for the new kid on the block, buffaloberry juice. Buffaloberries which grew mostly in the western U.S. and are regarded as a treat by bears are already being anointed as the "superfood" of 2014. Why? Because a study in Food Science, a very reputable journal, found that the berries contain carotenoids and phenols, compounds with antioxidant properties. Well, hallelujah! All berries and fruits contain a slew of antioxidants so there is nothing special about buffaloberries, except that you've probably never heard of them. And that is great for marketing. Especially if you can throw in a tidbit about the berries being a longtime favourite of North American natives who are thought to have special insight into the healing properties of nature.The authors of the paper conclude the berries "may provide health benefits and marketable produce for consumption and sale". "May provide benefits" is a typical, meaningless weasel phrase. But it probably won't be long before we see some ingenious marketer start a stampede for buffaloberries. We'll just have to grin and bear it
We've had loads of hype about noni juice, goji juice, acai juice...now get ready for the new kid on the block, buffaloberry juice.
