Pierre Beaudoin and Heather Munroe-Blum will head up Centraide Campaign 2011

Montreal, June 2nd, 2011 – Centraide of Greater Montreal will be able to rely on two influential and dynamic leaders, Pierre Beaudoin, President and CEO of Bombardier, and Heather Munroe-Blum, Principal and Vice-Chancellor of McGill University, to bring their extensive know-how to bear in directing its 2011 fundraising campaign.

These co-chairs will be supported by a campaign cabinet composed of 27 leading executives from every industry and sector. All cabinet members will be responsible for a specific industry and will direct their own team of volunteers:

ADVERTISING:

Yves Gougoux, Chairman and Chief Executive Officer, Publicis Canada

BANKS:

Louis Vachon, President and Chief Executive Officer, National Bank Financial Group

BROKERS AND FINANCIAL SERVICES:

Richard Nadeau, Vice Chairman and Managing Director, Capital Markets, Desjardins Securities

COMMUNICATIONS:

Jacques Parisien, Executive Vice President and Chief Operating Officer, Astral Media and President, Astral Radio

FOOD AND PACKAGED GOODS:

Eric R. La Flèche, President and Chief Executive Officer, METRO

GENERAL INSURANCE:

Denis Garneau, Senior Vice President, Quebec, Intact Insurance Company

GENERAL PUBLIC:

Christian Trudeau, President, Transcontinental Interactive

GOVERNMENT CORPORATIONS AND PUBLIC ORGANIZATIONS:

Michel Patry, Director, HEC Montréal

GOVERNMENT OF CANADA:

André Lapointe, Regional Director General, Transport Canada

Me André A. Morin, Ad. E., Chief Federal Prosecutor, Public Prosecution Service of Canada

Jérôme Turcq, Regional Executive Vice-President, Quebec, Public Service Alliance of Canada

INDUSTRY:

Pierre Duhaime, President and Chief Executive Officer, SNC-Lavalin Group

LABOUR:

Michel Arsenault, President, Fédération des travailleurs et travailleuses du Québec (FTQ)

Claudette Carbonneau, former President, Confédération des syndicats nationaux (CSN)

LEADERS' CIRCLE:

The Hon. Michael M. Fortier, P.C., Vice Chairman, RBC Capital Markets

LIFE INSURANCE AND HUMAN RESOURCES CONSULTANTS:

Jacques Parent, Senior Vice-President, Group Insurance, Industrial Alliance Insurance and Financial Services

LOANED REPRESENTATIVES:

François Hudon, Senior Vice-President, Quebec Division, BMO Financial Group

François Marcoux, Retired from Industry Canada

MAJOR DONORS:

Paul Desmarais, Jr., Chairman and Co-Chief Executive Officer, Power Corporation of Canada

Claude Séguin, Senior Vice-President, Corporate Development and Strategic Investments, CGI Group

NEXTGEN:

Alexandre Ramacieri, Analyst, Strategy and Policy, Board of Trade of Metropolitan Montreal

NON-PROFIT AGENCIES:

Josée Livernoche, Executive Director, Programme d’aide aux jeunes mères : L’Envol

PHARMACEUTICAL INDUSTRY:

John-Michel T. Huss, President and Chief Executive Officer, Theratechnologies

TRANSPORTATION AND CHEMICAL PRODUCTS:

Guy C. Hachey, President and Chief Operating Officer, Bombardier Aerospace

PROFESSIONAL FIRMS:

Sophie Brochu, President and Chief Executive Officer, Gaz Métro

REAL ESTATE AND CONSTRUCTION:

Luc Quenneville, President, Les Entreprises QMD

TECHNOLOGIES AND TELECOMMUNICATIONS:

Sylvain Roy, Executive Vice President, Consumer Sales, Distribution & Retail, Rogers Communications

Over the next few months, these great volunteers will visit business leaders to ask for their support, solicit a corporate donation and urge them to hold a Centraide workplace campaign for their employees.

Centraide Campaign 2011, which officially begins on September 22, will be supported by 23,000 volunteers. As well, 50 executives lent or sponsored by corporations and other organizations will provide support and strategic advice to the organizers of the 1,700 workplace campaigns.

The involvement of the business community is essential to the success of Centraide’s campaign. The majority of the funds raised (85% of donations in 2010) come from corporations and their employees.

Centraide of Greater Montreal is a philanthropic organization that raises donations from individuals and corporations to support a vast network of 360 community agencies dedicated to helping people and families in a situation of poverty in Laval, in Montreal and on the South Shore.

To learn more: http://www.centraide-mtl.org.

*For the membership list, by division, of the 2011 Campaign Cabinet, please click here http://www.centraide-mtl.org/centraide/static/jsp/VolunteersView.jsp?id=1&lang=en&level=1

For information: Annick Gagnon, Public Relations Coordinator

(514) 288-1261, ext. 242, gagnona [at] centraide-mtl.org