NHL on its way back, but will hockey fans follow?
After months of waiting and hoping, hockey fans reacted with a mix of emotions Sunday to news of a tentative agreement between the NHL and its players.
Many expressed excitement at the prospect of the season finally getting started, but for others a bitter taste remained. … Bruno Delorme, who teaches sports marketing at Concordia and McGill University in Montreal, predicted any animosity among fans won't last long -- at least in Canada. He said NHL teams here likely won't see much of a post-lockout dip in interest, although he did warn that teams in less traditional markets in the southern United States could suffer considerable damage.
"We will come back, it's our national sport," Delorme said of Canuck enthusiasm for the NHL.
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