McGill experts: Black Friday

Black Friday, the Friday following Thanksgiving Day in the United States, marks the unofficial start of the holiday shopping season. On Black Friday, most stores offer amazing deals, so tantalizing that consumers spend all night in line to get their hands on any bargain they can get.

Here are some experts that can comment on the Black Friday phenomenon: 

Robert Soroka - Desautels Faculty of Management

Expertise: 

- Black Friday: it really is not only about the "deals"
- Is "Black Friday" retail's version of road rage?
- Is Black Friday still important? (Gift cards, earlier "boxing day" sales, etc.)
- Why Black Friday is now a Canadian phenomenon?
- Black Friday and Marketing Strategy: "leaked" prices, contrived deals, artificial shortages, and literal door crashers
- Does Black Friday have any predictive value?

robert.soroka [at] mcgill.ca (Email )

Jui Ramaprasad - Desautels Faculty of Management

Expertise: 

She studies how technology impacts consumption of digital goods and human behaviour.

jui.ramaprasad [at] mcgill.ca (Email)